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Axe Canada names Sid Lee AOR | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
Megan Haynes

Unilever Canada has added Sid Lee to its roster of agencies, awarding the shop with the Axe Canada account.

The account was previously held by Union, and Sid Lee competed against four other shops in a review. It will oversee creative development “as Unilever embarks on a new mission to connect Axe with a target market that has evolved,” according to the release.

http://strategyonline.ca/2014/11/17/axe-canada-names-sid-lee-aor/
 

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